Building trust in AI-assisted advice

AI is transforming financial advisory services. Firms are adopting large language models to draft suitability reports, generate recommendations, and streamline client interactions. The potential is enormous.

But the FCA is clear: regulated firms remain accountable for every piece of advice delivered to consumers, regardless of whether a human or an AI produced it. The existing compliance tooling was not built for this.

Bedrock exists to close that gap. We provide an immutable, cryptographically verifiable ledger that records every AI-assisted advice interaction, and an automated review pipeline that ensures nothing reaches a client without proper oversight.

We believe that AI will make financial advice more accessible, more consistent, and more affordable. But only if firms can prove, to their regulators and their clients, that every decision was properly recorded and reviewed.

That is what Bedrock is for.